MERGERR
/THINKING

NOTES FROMTHE OPERATINGSEAT.

Short, opinionated pieces. No thought leadership theatre.

AI × BUSINESS

AI Made Building Cheap. Distribution Didn't Get Easier.

The cost of creating a product is collapsing. That makes attention, positioning and distribution more valuable — not less.

READ
DISTRIBUTION

Most Growth Problems Aren't Ad Problems.

The fastest way to waste money is to optimize a channel before understanding the system around it.

READ
VENTURE BUILDING

Speed Is Becoming a Business Model.

Teams able to research, prototype, launch and learn in days can attack markets differently from teams operating in quarterly cycles.

READ
UNIT ECONOMICS

Revenue Is Feedback, Not a Scoreboard.

Attention feels good. Conversion tells you whether the market actually cares.

READ
MARKETING

Scale Exposes Everything.

Bad creative, weak economics and broken process become very expensive the moment you add budget.

READ
/NEXT

WHAT'SNEXT?

I'm open to the right operating role, venture or partnership where growth, product and execution actually matter.

ROLES / MANDATES
VENTURE BUILDERHEAD OF GROWTHMARKETING DIRECTORGROWTH DIRECTORPRODUCT / GROWTHAI-NATIVE BUSINESS
ENVIRONMENTS
  • Early growth
  • New launches
  • International products
  • Consumer
  • Performance-driven businesses
  • Complex funnels
  • Subscription models
  • Technology-enabled ventures
  • AI-native companies
/LET'S BUILD

GOTSOMETHINGWORTHBUILDING?

Tell me about it.

andrew@mergerr.comLINKEDINOPERATOR PROFILE

HIRING FOR A SENIOR GROWTH / VENTURE ROLE?

DUBAI / GLOBAL

Andrew Yermilov, portrait