MERGERR
/DISTRIBUTION

Most Growth Problems Aren't Ad Problems.

The fastest way to waste money is to optimize a channel before understanding the system around it.

CAC went up. The instinct is to open the ad account. Usually the ad account is the last place the problem started.

Offer, message match, page, onboarding, retention and margin all move CAC. Only one of them lives inside the campaign.

Diagnose the system in order. Then spend.

ALL NOTES →
NEXT
AI × BUSINESSAI Made Building Cheap. Distribution Didn't Get Easier.VENTURE BUILDINGSpeed Is Becoming a Business Model.UNIT ECONOMICSRevenue Is Feedback, Not a Scoreboard.
/NEXT

WHAT'SNEXT?

I'm open to the right operating role, venture or partnership where growth, product and execution actually matter.

ROLES / MANDATES
VENTURE BUILDERHEAD OF GROWTHMARKETING DIRECTORGROWTH DIRECTORPRODUCT / GROWTHAI-NATIVE BUSINESS
ENVIRONMENTS
  • Early growth
  • New launches
  • International products
  • Consumer
  • Performance-driven businesses
  • Complex funnels
  • Subscription models
  • Technology-enabled ventures
  • AI-native companies
/LET'S BUILD

GOTSOMETHINGWORTHBUILDING?

Tell me about it.

andrew@mergerr.comLINKEDINOPERATOR PROFILE

HIRING FOR A SENIOR GROWTH / VENTURE ROLE?

DUBAI / GLOBAL

Andrew Yermilov, portrait