ANDREWYERMILOV.
Dubai-based venture builder and growth operator working across product, distribution, performance marketing and AI-native execution.
Andrew's career has moved progressively closer to the business itself — from traffic and acquisition into product, monetisation, operations and building companies from zero.
He is most useful where the answer is not obvious yet.
I like businesses where speed matters.
I like measurable outcomes.
I like technology that actually changes workflows.
I dislike theatre disguised as strategy.
I DIDN'TPLAN A CAREER.I KEPT FOLLOWINGTHE BOTTLENECK.
THE JOBKEPT GETTINGBIGGER.
I LIKEMESSYPROBLEMS.
New venture.
Broken acquisition.
Difficult unit economics.
Too many vendors.
Too little structure.
AI opportunity nobody has operationalized yet.
That's usually where the work gets interesting.
FINDINGTHE BOTTLENECK.
MAKINGTHE PLAN.
GETTINGHANDS DIRTY.
BUILDINGTHE SYSTEM.
MOVINGFAST.
MAKINGNUMBERS WORK.
MERGERRSTARTED WITHDISTRIBUTION.
Mergerr began as an independent performance media business founded by Andrew Yermilov.
Working across international acquisition, media, strategy and performance created the foundation.
Over time, the work moved upstream and downstream: product, conversion, monetisation, CRM, operations, venture execution and now AI-native workflows.
WHAT'SNEXT?
I'm open to the right operating role, venture or partnership where growth, product and execution actually matter.
- Early growth
- New launches
- International products
- Consumer
- Performance-driven businesses
- Complex funnels
- Subscription models
- Technology-enabled ventures
- AI-native companies
